Cymru Wales brand

This is our brand. This is Wales.

All across Wales, bright new ideas are being put into action: in offices and universities; in studios and laboratories; at festivals and in our great outdoors.

Outstanding landscapes and coastlines are backdrops for epic adventures. A rich, contemporary culture reflects the stories, hopes and dreams of all our people.

We have a wealth of natural resources, matched by an innovative, entrepreneurial spirit. Both power new ideas and creative ambitions.

Our talent, skills and technology are already shaping the industries of the future: advanced, digital, transformational. And with an emphasis on safeguarding and protecting the environment, communities and culture, we are embracing the challenges of today while laying the foundations for a sustainable tomorrow.

I see it now. This is Wales.

Tourism

Wales is a country of high-quality, authentic experiences in breathtaking places.

Inspiring landscapes provide a backdrop for new adventures, and are alive with a rich and engaging culture – from global sporting events to boutique festivals.

Welcoming communities make for distinctive destinations. Our dynamic, young cities, thriving market towns and colourful coastline offer unique places to stay.

We want to focus on Wales as the place for:
— World-leading adventure
— Contemporary culture
— Outstanding natural landscapes
— Global and boutique events
— A distinctive sense of place

Business

Wales’ economy is putting down strong foundations for the future. We’re characterised by a spirit of entrepreneurship, an emphasis on bold new industries, and innovative approaches to the challenges of our day – among them decarbonisation, automation and cyber security.

We can offer businesses a wide choice of inspiring locations, unrivalled natural resources and a connected community that values and nurtures creative talent.

With bespoke support structures, direct routes to key UK and EU markets, and swift access to key decision makers, Wales is a place where businesses can take root and grow quickly.

We want to focus on Wales as the place for:
— New industries of the future
— A skilled, talented workforce
— Crafted services and products
— A spirit of entrepreneurship
— A wealth of natural resources

Food & Drink

Thanks to our extensive coastline and rich, fertile landscape, Welsh food and drink is fresh in every sense.

Tradition meets innovation with natural production methods, world-leading brands, artisan producers, and food and drink entrepreneurs finding new ways to craft high-quality Welsh produce.

Wales brings its own unique flavour to tables across the world. Seasonal food, locally sourced ingredients and a splash of creativity are the foundations for a thriving food scene across the country.

We want to focus on Wales as the place for:
— High-quality natural resources
— Distinctive provenance
— Crafted and sustainably sourced products
— Innovative producers
— A lively food scene: restaurants, festivals and pop-ups
— A wealth of natural resources

Study

Wales is the ideal place to study. Our universities welcome students from all over the world, attracted by a culture of academic excellence, supportive learning communities and beautiful surroundings.

They offer qualifications that are respected around the world, and employability is at the heart of their mission. All our institutions have active connections to industry and support entrepreneurial ambition.

They’re located in vibrant towns and cities that are no more than a short journey away from the mountains and coast, granting students an inspiring quality of life.

We want to focus on Wales as the place for:
— Internationally acclaimed research
— Recognised qualifications
— Established institutions
— Employability and relationships with industry
— Inspiring places to live

Castles

From Roman villas and medieval abbeys to the places that powered the Industrial Revolution – and more castles per square mile than any other country – Wales’ past has left a legacy that deserves to be cherished and preserved.

All over the country, our heritage sites bear testament to the richness of our history. Each site has its own story to tell, and has played a part in shaping the culture of our modern nation.

A part of the Welsh Government, Cadw is dedicated to caring for these historic places, making our heritage accessible to visitors and ensuring it goes on to inspire future generations.

We want to focus on Wales as the place for:
– Inspirational, internationally significant heritage sites
– An accessible historic environment
– A commitment to conserving the nation’s inheritance
– The expertise and knowledge to bring the past vividly to life
– A passion for sharing our story