Toolkits

The Cymru Wales brand team prepares specific toolkits for key campaigns or events. These are curated collections of assets, made available for our partners to use in support of our key activities. They may include images, video files, illustrations, narratives, slides and campaign guidelines.

By working together and sharing the same toolkits, we can present strong, consistent messages about Wales, ensuring that our voice is heard above the crowd.

Llwybrau. Wales, by Trails.

Welcome to Llwybrau. Wales, by Trails. After the success of our previous themed campaigns, our latest “Llwybrau. Wales, by Trails” invites visitors and residents of Wales to explore the epic trails of Wales, as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities.

From Monet (Amgueddfa Cymru) to mynydd (mountain), from coast to castles, there are trails for all businesses to orientate themselves with and lots for visitors to enjoy.

Below you can access a range of assets which includes our Industry Guide and the Llwybrau. Wales, by Trails logo.

St David’s Day

Gwlad, Gwlad.
This is Wales.
We’re doing good things — for each other, for our country, for the world.
Come join us.

St David’s Day is an opportunity to showcase Wales to the world. We’ll tell the stories of the people, culture, businesses and communities that make our epic land so special. Below, you can access a collection of assets and materials to help us celebrate St David’s Day 2021.

Year of Outdoors

Welcome to the greatest outdoors. After successful campaigns for the Year of the Sea and the Year of Discovery, the latest of our themed celebrations is a two-year focus on the outdoors, running from 2020-21.

We will encourage visitors to explore Wales’ national parks, mountains, coastline and World Heritage Sites, and discover how our awe-inspiring landscapes have shaped Welsh history, culture and identity.

Below, you can access a collection of assets and materials connected with the Year of Outdoors

Visit Wales. Safely.

Addo. Make your promise to Wales.

Visit Wales has introduced a pledge, asking people from within and outside Wales to ‘Addo’.

To make a promise together, as we prepare to start exploring again to care for each other, for this epic land and for our communities.

Wales’ core offer of outstanding landscapes, a creative culture and epic adventure can and should continue to be showcased to visitors from within and outside Wales, all underpinned by a warm welcome. Below you can assess a collection of assets and materials to help you welcome visitors once again in a suitable, safe and responsible way.

The Wales Way

The Wales Way is one of the most ambitious undertakings in our tourism action plan. It’s a family of three routes, distinct but complementary: The Coastal Way, The Cambrian Way and The North Wales Way.

The routes are intended as a starting point for exploring Wales – along the coast, across castle country and through our mountainous heartland, granting access to the very best of our nation. Together, they make up a powerful statement of what we value about Wales and how we wish to present ourselves to the world.

We have gathered a range of assets and resources that may be downloaded and used to promote The Wales Way.

Creative Wales

Wales has always been a nation of storytellers. Today, our creative talent is making a mark in many different fields: film and TV, books, all types of music, and digital arts such as computer games.

Creative Wales is an agency set up by the Welsh Government to champion all our creative industries – driving growth, developing skills and positioning the country as a place where creators of all kinds can prosper.

Below, you’ll find resources to help you illustrate the richness of our creative sectors, and promote Wales as a nation where imagination drives a thriving industry.

Study in Wales

Wales is the ideal place to study. The country is home to eight universities offering hundreds of courses leading to qualifications respected worldwide, along with thousands of graduate success stories.

Our universities welcome students from all parts of the world, drawn by supportive learning communities immersed in a culture of academic excellence. They are located in vibrant towns and cities that offer an inspiring quality of life.

Click to access a comprehensive directory of images and resources that can be used to promote higher education in Wales.

Cadw

With a name meaning ‘to keep’ in Welsh, Cadw is the organisation charged with conserving, celebrating and promoting our historic environment.

A division of the Welsh Government, Cadw looks after significant buildings, monuments and other places that have shaped our nation’s history – including our world-famous castles – and ensures we pass them on to the next generation in the best possible condition.

Below, you can access a specially curated directory of images and resources relating to Cadw’s work, and to the many sites throughout Wales under its custodianship.

Sense of Place

It’s not just the scenery, culture or heritage that makes Wales stand out. It’s something less tangible: a sense of place.

It’s all about the feel of being in Wales – a shared sensation that blends the physical features of the land with memory, art and myth. And it’s about the small, uniquely Welsh touches that are woven into our lives.

We have put together a collection of digital assets that vividly communicate our sense of place, and will help you surprise, fascinate and inspire your audience.

Food & Drink

When it comes to food and drink, our reputation for excellence is well deserved. It all begins with first-rate natural ingredients – and thanks to our long coastline and fertile landscape, Welsh produce is famed for its freshness and quality.

Wales is a nation where tradition and innovation meet. Artisan producers export to every corner of the world, while a new generation of entrepreneurs find innovative ways to bring out the very best of local flavours.

Click through for a selection of assets relating to food and drink in Wales.