Toolkits

The Cymru Wales brand team prepares specific toolkits for key campaigns or events. These are curated collections of assets, made available for our partners to use in support of our key activities. They may include images, video files, illustrations, narratives, slides and campaign guidelines.

By working together and sharing the same toolkits, we can present strong, consistent messages about Wales, ensuring that our voice is heard above the crowd.

Year of Croeso

We’re taking even more of Wales to the world in 2025 as it marks the Year of Croeso, the latest themed year from Visit Wales.

Our flagship marketing campaign for Wales, Hwyl (the Welsh word for fun) is being delivered under the umbrella of the themed year, Year of Croeso and focuses on the feelings of fun and joy that you can experience "Only in Wales".

We are inviting stakeholders in industry to work closely with us once again as we shout even more loudly about our unique Welsh Croeso (welcome) and celebrate our iconic experiences, products, destinations and culture, that can be found only in Wales; must do experiences that we want to invite visitors to feel, taste and see.

Below you can access a range of assets to use in your Year of Croeso related marketing activity which includes our Working with Us guide, the Croeso '25 logo and high quality images.

Llwybrau. Wales, by Trails.

Welcome to Llwybrau. Wales, by Trails. After the success of our previous themed campaigns, our latest “Llwybrau. Wales, by Trails” invites visitors and residents of Wales to explore the epic trails of Wales, as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities.

From Monet (Amgueddfa Cymru) to mynydd (mountain), from coast to castles, there are trails for all businesses to orientate themselves with and lots for visitors to enjoy.

Below you can access a range of assets which includes our Industry Guide and the Llwybrau. Wales, by Trails logo.

St David’s Day

Gwlad, Gwlad.
This is Wales.
We’re doing good things — for each other, for our country, for the world.
Come join us.

St David’s Day is an opportunity to showcase Wales to the world. We’ll tell the stories of the people, culture, businesses and communities that make our epic land so special. Below, you can access a collection of assets and materials to help us celebrate St David’s Day 2021.

Year of Outdoors

Welcome to the greatest outdoors. After successful campaigns for the Year of the Sea and the Year of Discovery, the latest of our themed celebrations is a two-year focus on the outdoors, running from 2020-21.

We will encourage visitors to explore Wales’ national parks, mountains, coastline and World Heritage Sites, and discover how our awe-inspiring landscapes have shaped Welsh history, culture and identity.

Below, you can access a collection of assets and materials connected with the Year of Outdoors

Visit Wales. Safely.

Addo. Make your promise to Wales.

Visit Wales has introduced a pledge, asking people from within and outside Wales to ‘Addo’.

To make a promise together, as we prepare to start exploring again to care for each other, for this epic land and for our communities.

Wales’ core offer of outstanding landscapes, a creative culture and epic adventure can and should continue to be showcased to visitors from within and outside Wales, all underpinned by a warm welcome. Below you can assess a collection of assets and materials to help you welcome visitors once again in a suitable, safe and responsible way.

Study in Wales

Wales is the ideal place to study. The country is home to eight universities offering hundreds of courses leading to qualifications respected worldwide, along with thousands of graduate success stories.

Our universities welcome students from all parts of the world, drawn by supportive learning communities immersed in a culture of academic excellence. They are located in vibrant towns and cities that offer an inspiring quality of life.

Click to access a comprehensive directory of images and resources that can be used to promote higher education in Wales.

Cadw

With a name meaning ‘to keep’ in Welsh, Cadw is the organisation charged with conserving, celebrating and promoting our historic environment.

A division of the Welsh Government, Cadw looks after significant buildings, monuments and other places that have shaped our nation’s history – including our world-famous castles – and ensures we pass them on to the next generation in the best possible condition.

Below, you can access a specially curated directory of images and resources relating to Cadw’s work, and to the many sites throughout Wales under its custodianship.

Food & Drink

When it comes to food and drink, our reputation for excellence is well deserved. It all begins with first-rate natural ingredients – and thanks to our long coastline and fertile landscape, Welsh produce is famed for its freshness and quality.

Wales is a nation where tradition and innovation meet. Artisan producers export to every corner of the world, while a new generation of entrepreneurs find innovative ways to bring out the very best of local flavours.

Click through for a selection of assets relating to food and drink in Wales.