Gwlad, gwlad.
This is Wales.

How do we want the world to see us? The Cymru Wales brand provides an answer. It’s a source of inspiration to drive our creative efforts, and an invitation to work with us in promoting all that we have to offer.

This is our story.

Our vision for Wales

Across all our activities, it’s vital that we present a clear and consistent vision of Wales’ essential qualities. We can achieve this only by building all our creative approaches on a common foundation.

The Cymru Wales brand provides this foundation. It helps ensure our message is put across with confidence, clarity, simplicity and flair.

The brand campaign is not confined to a particular sector, policy or product. It plays to our strengths, putting a focus on the evergreen qualities that underpin all we do:

— Our strong cultural and national identity
— Our real sense of community: the human scale of Wales
— Wales’ exceptional landscapes: our great outdoors and culture of adventure
— Our supportive environment for people and business
— Our connections to key UK and European markets and to one another
— Placing well-being and social purpose at the heart of all we do
— Being alive with creativity

The news agenda is a crowded place. By combining all our voices together, we stand the best chance of being heard above the crowd.

Let’s get to work.

Using the Cymru Wales brand hub

The Cymru Wales brand hub brings together a wealth of digital assets, representing the best of Wales.

From these pages, you can search our extensive library of high-quality photographic imagery. You can also find video, illustrations, infographics, logos and other supporting materials – including further guidance on the use of the Cymru Wales brand and how you can make it work for Wales.

Our assets may be used for editorial, promotional and marketing purposes that fall within our terms of use. For access to our brand logos, you will need to complete a simple request form. If you have any questions, please contact us.