Toolkits

The Cymru Wales brand team prepares specific toolkits for key campaigns or events. These are curated collections of assets, made available for our partners to use in support of our key activities. They may include images, video files, illustrations, narratives, slides and campaign guidelines.

By working together and sharing the same toolkits, we can present strong, consistent messages about Wales, ensuring that our voice is heard above the crowd.

St David’s Day

Gwlad, Gwlad.
This is Wales.
We’re doing good things — for each other, for our country, for the world.
Come join us.

St David’s Day is an opportunity to showcase Wales to the world. We’ll tell the stories of the people, culture, businesses and communities that make our epic land so special. Below, you can access a collection of assets and materials to help us celebrate St David’s Day.

Year of Croeso

We’re taking even more of Wales to the world in 2025 as it marks the Year of Croeso, the latest themed year from Visit Wales.

Our flagship marketing campaign for Wales, Hwyl (the Welsh word for fun) is being delivered under the umbrella of the themed year, Year of Croeso and focuses on the feelings of fun and joy that you can experience "Only in Wales".

We are inviting stakeholders in industry to work closely with us once again as we shout even more loudly about our unique Welsh Croeso (welcome) and celebrate our iconic experiences, products, destinations and culture, that can be found only in Wales; must do experiences that we want to invite visitors to feel, taste and see.

Below you can access a range of assets to use in your Year of Croeso related marketing activity which includes our Working with Us guide, the Croeso '25 logo and high quality images.

Llwybrau. Wales, by Trails.

Welcome to Llwybrau. Wales, by Trails. After the success of our previous themed campaigns, our latest “Llwybrau. Wales, by Trails” invites visitors and residents of Wales to explore the epic trails of Wales, as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities.

From Monet (Amgueddfa Cymru) to mynydd (mountain), from coast to castles, there are trails for all businesses to orientate themselves with and lots for visitors to enjoy.

Below you can access a range of assets which includes our Industry Guide and the Llwybrau. Wales, by Trails logo.

Study in Wales

Wales is the ideal place to study. The country is home to eight universities offering hundreds of courses leading to qualifications respected worldwide, along with thousands of graduate success stories.

Our universities welcome students from all parts of the world, drawn by supportive learning communities immersed in a culture of academic excellence. They are located in vibrant towns and cities that offer an inspiring quality of life.

Click to access a comprehensive directory of images and resources that can be used to promote higher education in Wales.

Cadw

With a name meaning ‘to keep’ in Welsh, Cadw is the organisation charged with conserving, celebrating and promoting our historic environment.

A division of the Welsh Government, Cadw looks after significant buildings, monuments and other places that have shaped our nation’s history – including our world-famous castles – and ensures we pass them on to the next generation in the best possible condition.

Below, you can access a specially curated directory of images and resources relating to Cadw’s work, and to the many sites throughout Wales under its custodianship.

Sense of Place

It’s not just the scenery, culture or heritage that makes Wales stand out. It’s something less tangible: a sense of place.

It’s all about the feel of being in Wales – a shared sensation that blends the physical features of the land with memory, art and myth. And it’s about the small, uniquely Welsh touches that are woven into our lives.

We have put together a collection of digital assets that vividly communicate our sense of place, and will help you surprise, fascinate and inspire your audience.

Food & Drink

When it comes to food and drink, our reputation for excellence is well deserved. It all begins with first-rate natural ingredients – and thanks to our long coastline and fertile landscape, Welsh produce is famed for its freshness and quality.

Wales is a nation where tradition and innovation meet. Artisan producers export to every corner of the world, while a new generation of entrepreneurs find innovative ways to bring out the very best of local flavours.

Click through for a selection of assets relating to food and drink in Wales.